My name is Bret Hansen and I am Now Projector.

I am a dedicated visual communicator with degrees in fine art, journalism and graphic design plus 20 years of agency and publishing-industry experience. I've held leadership roles at Siegel+Gale (a top global branding firm) at The Wall Street Journal and at Condé Nast. I also teach from time to time in the graduate design program at Pratt Institute  in NYC.

Recent Positions

Head of Brand Design, Toptal, NY
Creative Director, Siegel+Gale, NY
Creative Director, The Wall Street Journal, NY
Design Director, Details Magazine, Condé Nast, NY
Assistant Professor of Design, Pratt Institute, NY 

Click here for a PDF version of my resume.

Design Leadership

  • Team building
  • Hiring
  • Client presentations
  • Project accountability
  • Portfolio evaluation
  • Studio management


  • Visual languages
  • Design systems
  • Design strategy
  • Brand Architecture
  • Client workshops
  • Visual  and brand research


  • Print
  • Digital
  • Event and Environment
  • Packaging
  • Point of Sale
  • Publication
  • Video and Animation
  • Interactive


  • Team org charts
  • Design briefs
  • Process guidelines
  • Brand guidelines
Using Format